Making Not Taking Photographs

Backstage views on making photographs professionally

International Trademark Association, Elle MacPherson trademark violation

Posted by Mike on July 19, 2009

The fun part of this convention was meeting Elle MacPherson and photographing her for an afternoon….

Here are links to the main part of the job in case you need to hire an event photography company:

http://duelingcameras.wordpress.com/category/events-by-location/washington-convention-center-seattle/

http://duelingcameras.wordpress.com/category/events-by-location/museum-of-flight-seattle/

We made more than 6000 photographs in the 5 day convention at 4 venues, including the Washington State Convention Center, Museum of Flight, and the Seattle Sheraton… plus numerous party locations.

Poorly engineered marketing plan #1:

Mike tries to become famous signing autographs of the published MacPherson Photos…

The only strategy left (to becoming famous) is to get sued by MacPherson for diluting her trademark, or causing confusion between our “brands” so that when the public thinks of her they automatically and intrinsically think of me too. What do you think? Can this happen?

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